Freedom Fridays, vol. 8: why you should pursue your freedom relentlessly

Ally Lozano is no stranger to sacrificing freedom for career success, trading time for money as an over-worked attorney. But she’s relentlessly pursued her freedom and blazed her own trail, becoming a seven-figure law firm owner that now teaches others to run their firms like a business. Author of Be the CEO of Your Law Firm: Gain Control, Turn a Profit, and Reclaim your Life, host The Six Minute CEO Podcast, and business coach, Ally shares her thoughts on freedom.

What does freedom look like for you?

“Freedom means creating a life where I can spend my time only doing things I love. It means true control over my schedule, being able to travel the world, and pursuing all of my different passions.”

“Pursue your freedom relentlessly. The only way to do this is to release the need to be perfect and to live up to other people’s expectations.”

Ally Lozano

When did you realize freedom was important to you?

“I realized freedom was important to me when I completely burned out on the practice of law because of working in law firms and working for other people. I was a prisoner to doing things someone else’s way. I found those ways to be inefficient and archaic. I craved to redefine the practice of law on my own terms and to serve my clients in new and creative ways.”

What one piece of advice would you give to people that are in pursuit of their own freedom?

“Pursue your freedom relentlessly. The only way to do this is to release the need to be perfect and to live up to other people’s expectations. Once you decide you want to live freely, you are going to have to fight off your inner mean girl who tells you that you can’t do it. You must do it anyway. People will tell you that you are crazy for trying to break the mold. You must do it anyway. You only get one precious life. Embrace the fullness of who you are – free from boundaries, expectations, and others’ definitions of who you are.”

As leaders in their space, they are always learning – what have you changed your mind/perspective on?

“I used to think that marketing and sales were dirty and sleazy. I used to think that if you did great work, you would just automatically get more clients and that if you had to market then you were less of a lawyer somehow. I realized that I was so wrong. You do great work and people need to find it. If you don’t market, people can’t have their lives changed by your great work.”

Most influential book?

“Too many to name! I read 3-5 books a week that I have endless amounts of wisdom to pull form.  My most recent favorite is More Than Enough by Elaine Welteroth.” 

Giana Cambria

Author Upperhand Creative.


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