Freedom Fridays, vol. 2: Why you should act on your unhappiness

Juliana No is an expert in online communications and marketing, personal branding, and business growth with international outreach. She is the founder and CEO of Stand Out Consulting in Orlando, FL.
Juliana’s career path includes working with Fortune 500 companies as well as small enterprises in different countries – leading digital marketing, social media and business strategy teams and initiatives, helping those companies and individuals establish their corporate and personal brands. She is also a content writer for a monthly subscription of elEconomista.es, leader of @LakeNonaMoms with Lake Nona Social, Communications Chair at the National Diversity Council, Ex Board of Directors Member at HAPBWA, and active member of the Hispanic Chamber of Commerce of Metro Orlando and Lake Nona.

Some people [get freedom] through their corporate jobs, others need to act on their unhappiness by starting their own thing.

Juliana No

Juliana No is a Central Florida force to be reckoned with. An expert in online communications and marketing, personal branding, and business growth with international outreach, she initially started her company as a side hustle to support her household and assist local and international businesses with marketing and business consulting. Now, serving companies in the US and Europe with partners all over the world, she has made it her life and looks forward to giving other moms and women the opportunity to work on their own time for her clients. Her true passion is helping others achieve their dreams and a better life, which is why she mentors other women in her spare time for which she was awarded “Woman of the Year 2018” by the Momtrepreneur Network and Millennial Women’s Solution Network.

What does freedom look like for you?

“Freedom is the capacity to choose how you want to act on something. When it comes to work, for some freedom is being able to manage your time or do something you love, for others it is about choosing how they use their spare time and having a paycheck that allows them to do their hobbies. And, although I believe some people do get it through their corporate jobs, others need to act on their unhappiness by starting their own thing. In my case, it’s being able to pick up my son earlier on a Friday and take him out for ice cream, knowing that I don’t have to ask for PTO to take him to the doctor and being able to do work at night if I want to spend the morning helping a friend or going to a workshop that interests me. “

When did you realize freedom was important to you?

“When my son got sick in the hospital and I was stressing about days off and paying those bills I realized I had an option to make my side hustle into a full time business. That would give me the freedom I needed when it comes to the time I wanted to dedicate to him. “

What one piece of advice would you give to people that are in pursuit of their own freedom?

“It’s not as easy as it seems. There will be down times. The first year is usually hard financially and emotionally. You will probably end up working more hours than before at first but you arrange those hours. And as you grow, you’ll be able to outsource that work to others gaining back some of the time you probably craved for when you decided to take this path. Just don’t give up. Give yourself that first year and make sure you have backup funds if you are going in full time. “

As leaders in their space, they are always learning – what have you changed your mind/perspective on?

“Being a business owner is not as relaxing as people think. Everyone depends on you: your family, your workers, your vendors, partners… The responsibility is bigger. But it also comes with special powers. The power to create and reinvent yourself and what you do anytime you want. “

Most influential book?

I like classics that will help with business and life:

The Prince by Machiavelli

The Art of War by Sun Tzu

The Art of Happiness by the Dalai Lama and Howard Cutler

Giana Cambria

Author Upperhand Creative.

  

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