How We Placed a Content Specialist for Quazi to Create Endless Short-Form Content, Get 160k Views on a Single Reel, and Add 200K+ Subs and 10k+ IG Followers... without Lifting a Finger

"So we started working with them in July or August of 2023 had around half a million subscribers on the channel. Then it's March of 2024. Now we have around 700,000 subscribers ever since that person was brought on."

Background
Quazi is the founder of RealityCreator.com, a YouTube channel dedicated to helping people create their desired reality. In July or August of 2023, Quazi had around half a million subscribers on his channel. Despite this substantial following, he felt that his YouTube game needed improvement to take his channel to the next level.

He was also looking to crack the code into short-form and begin building his following on other platforms as well. When he came to us, he was not creating short-form content and didn’t have the time to add it to his plate.

The Process
Since Quazi already had a lot of successful content, the first thing we did was match him with a dedicated hire who quickly became the head of his organic marketing efforts. This Content Specialist took charge of editing all of Quazi's videos, creating short-form videos from it, along wtih Tweets and static posts for his other social media platforms. This Content Specialist also wrote the captions and got everything scheduled out for Quazi, all without him having to lift a finger and creating animations that rivaled those seen in movies, which are typically very expensive to produce.

The Content Specialist worked exclusively for Quazi's business, focusing on moving forward with his mission. This allowed Quazi to step back from delegating tasks to outside agencies and instead have someone in-house who could take a significant portion of the workload off his plate.

By having a dedicated Content Specialist, Quazi was able to continue creating long-form content for his YouTube channel while also leveraging that content to create engaging short-form videos for other platforms. The Content Specialist took Quazi's existing YouTube videos and repurposed them into compelling short-form content, ensuring that Quazi did not have to put in any extra work to expand his reach.

​This strategic approach to content creation and distribution allowed Quazi to establish a strong presence on platforms beyond YouTube without compromising the quality of his content or his ability to focus on his core business activities. The Content Specialist's expertise and dedication to Quazi's mission were instrumental in driving the growth of his channel and his following on other platforms.
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​The Results

200,000 New YouTube Subscribers in 8 Months
In just 8 months, from July or August 2023 to March 2024, Quazi's YouTube channel grew from around 500,000 subscribers to an impressive 700,000 subscribers. This exponential growth was a direct result of the Content Specialist's efforts in creating high-quality, engaging content for Quazi's channel.

160,000+ Views on a Single Short-Form Video
The Content Specialist's expertise in repurposing Quazi's long-form YouTube videos into compelling short-form content led to viral success on other platforms. Within the first few months of working with Upper Hand Creative, Quazi's top short-form video garnered over 160,000 views, a significant improvement from his previous top video, which only had around 10,000 views. Additionally, Quazi's Instagram following grew by thousands of followers during this time.

Freed Up Hours per Week & Replace Expensive Agencies
By having a dedicated Content Specialist handle video editing and content creation, Quazi was able to free up his time and focus on other aspects of growing his business. He no longer had to delegate tasks to outside agencies or spend countless hours creating content himself. This newfound leverage allowed Quazi to concentrate on his core business activities and move forward with his mission more effectively.

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