How This Fractional CTO Turned Zero Social Media Into Hundreds of Thousands in Sales

“Before working with Upperhand Creative, I was spending over 20 hours a week creating my own content. Now, I spend just 4-5 hours a month, and every sales prospect we meet with comments on having seen our content before meeting with us, leading to smoother sales calls. We're able to consistently bring in quality leads every month in a fraction of the time it used to take.”

Background
Charles runs RightTech, a company that handles software design and development to help businesses scale. They offer premium packages, ranging between $20,000 to $30,000.

When Charles first came to us, he was overwhelmed, handling everything in his business. From content creation to outreach, he wore all the hats, dedicating 20+ hours a week to coordinate his content. If he didn’t find those hours? Content simply wouldn't get produced that week. His lead quality was not up to the mark, and he was missing out on reaching potential buyers for his high-end packages.

The Process
The first step was to streamline Charles' content creation process. Instead of him toiling for countless hours, he was guided to spend just 4-5 hours monthly on scripting and shooting videos. The heavy lifting - editing, posting, and fine-tuning - was managed by the Upperhand team.

​The difference in content quality was immediately evident. The improved content started doing what it was supposed to - attract and engage potential clients and create more of the right conversations.


The Results

Quality Over Quantity: Charles began to attract high-quality leads monthly, drastically improving the prospects for his premium packages.

Brand Recognition: Before even stepping into a sales meeting, prospects were already familiar with Charles' content. This recognition paved the way for smoother sales interactions.

Consistent Growth: His following began to grow consistently, month by month, further expanding his business reach and potential client base.

Reclaimed Time: From a staggering 20+ hours a week on content, Charles reclaimed hours of his precious time, dedicating them to other pivotal areas of his business.

In Charles' own words, "The Upperhand Creative team has been amazing to work with, they are fast to respond and spend time and attention to detail on every task we send their way.

I can highly recommend their services."

Through Upperhand Creative's intervention, Charles not only improved the quality of his content and leads but also regained his time, reaffirming the age-old saying - work smarter, not harder.