How This Tax Firm Built A Pro Social Presence From Nothing

Background

Michele Newman and her husband run realtaxdebtrelief.com, handling tax resolution and business structure for their clients. They decided to take on their own marketing, a daunting task they describe as anything but a walk in the park, and started with essentially no social media presence.

Going in, Michele's husband had some trepidation, mainly a worry about a possible language barrier with an editor based outside the country. What they needed was someone who could not only edit, but understand their business, their vision, and their standards.

The Process

We gave them three vetted candidates to choose from. When they looked at the quality of Michael's demonstration work, he stood out immediately, it reflected the vision they had in mind.

Any concern about communication disappeared the moment they met him. Michael connected with them as a company and became a true part of the team, holding weekly two-to-three-hour strategy sessions and collaborating constantly across time zones. He proactively sends ideas, examples, and suggestions to keep them current, relevant, and viable.

The Results

A dedicated editor took a heavy load off the owners and gave them the confidence to run their own marketing.

1) From zero presence to consistent, professional content. The firm went from having essentially no social media presence to a real, professional one in a short period, something they say couldn't have been done without the right editor understanding their business.

2) A load lifted and time back. Michael handles the intricate details, the how-tos, and the time-consuming work of getting content out, freeing the owners to focus on the growth and direction of the business. They describe him as their "greatest automation", and a very cost-effective one compared to paying an agency to do it all.

3) The confidence to keep going. Beyond the content itself, having Michael on the team gave them the confidence to know they can do this, which they call "more than half the battle" when you're taking on something with a constant learning curve.