How This Heart Doctor Reached 8,000+ On One LinkedIn Post

Background

Kim is a cardiovascular radiologist who has spent 25 years reading blood vessels. Her company diagnoses heart disease decades before a heart attack or sudden death, using cardiac CT scans to see what people's vessels look like inside.

Running a young business as a solo owner, she had zero bandwidth to manage social media, but she wanted to get science-based education out into a longevity space crowded with misinformation. Two things made this hard: her field is highly technical, and she's extremely detail-oriented, particular about every word that goes out under her name.

The Process

We manage her social media end to end, meeting weekly. Her first content specialist didn't quite get her technical, medical world, so we found a replacement immediately, a transition she describes as super smooth.

Now she and her specialist are in a real rhythm. Kim flags topics and marks up content on the editing software, reviewing every post closely to keep it exact, while her specialist gets more familiar with her voice each week. When something timely comes up, they can turn a post around within an hour.

The Results

A dedicated content specialist let Kim reach her exact audience and build the long-term trust her business depends on.

1) Major LinkedIn engagement with the right audience. A recent LinkedIn post drew more than 8,000 interactions, and LinkedIn is a huge market for her, with a demographic that's precisely who she's trying to educate.

2) A steady rise in referrals. Kim has seen an increase in friends-and-family recommendations. As more people see her content consistently, they're pointing the people they know toward her.

3) Education out fast, off her plate. Kim gets her science-based message out without the bandwidth drain of running social herself. The responsiveness means that when something newsworthy hits the longevity space, she can get a post out within an hour of the idea.