How A 3M-Subscriber Brand Sources Elite Editors Without The Headache

Background

Hector Garcia is the Director of Video Productions for Uplevel by Design, a brand with over 3 million subscribers across the major social platforms. He's been working with Upperhand Creative for a little over two years.

At a brand that size, the editing bar is high, and so is the cost of getting a hire wrong. The main drain for Hector was sourcing and vetting editors himself: sifting through resumes, reviewing portfolio work, and running test edits just to find out whether an editor was even a fit. On top of that, he needs editors who clear a specific, high skill bar, not just anyone who can open editing software.

The Process

We take the sourcing off Hector's plate entirely. Instead of reviewing resumes, portfolios, and test edits himself, he gets editors we've already found for him.

We also vet against the exact standards his work demands: editors who understand pacing, how to cut a video, when and when not to use a graphic, how to create good-quality graphics, and who have a genuine taste in music. And the support doesn't stop at placement, when Hector sees a style on social media he wants recreated and his editor doesn't yet know how, he simply asks us to train the editor on that specific style. We train them and send them back up to speed.

The Results

A managed editor pipeline lets Hector run video for a 3M-subscriber brand without the hiring headaches.

1) No time lost sourcing or vetting. Hector no longer wastes time on resumes, portfolio reviews, or test edits to figure out whether he even likes an editor. That whole front-end burden is handled for him.

2) Editors vetted to a high bar. Every editor is vetted against the specific skills his work requires, pacing, cutting, graphic judgment, graphic quality, and music taste, so he isn't gambling on whether someone can actually perform at his brand's level.

3) On-demand training when styles change. When a new style comes up that his editor doesn't know, Hector just asks us to train them on it. The editor learns the style and comes back able to execute it, so his capability grows without him having to source someone new.