Background
Anya Ilkys is the founder and CEO of CollegeStarpoint, an educational consultant who helps high school students and their parents navigate the college admissions process. She had a lot of valuable content and knowledge to give, but no time to produce any of it.
She wasn't planning to learn video editing, and she didn't want to worry about posting, algorithms, or metrics. She knew what she was good at and didn't want to branch into a whole new world she'd have to learn from scratch.
The Process
We set everything up so finding an editor was easy, Anya reviewed the portfolios of pre-vetted editors who were available, and we gave her guidance on what to look for, since she'd never hired a creative before.
She gave her two finalists a paid 24-hour test project to see how they'd handle it. Both came back with great work, but one was clearly ahead, so she chose skill over personality. The personality fit came naturally a few months in. Her editor is based in Brazil, matching her Boston time zone, so they collaborate all day over WhatsApp with no need to schedule weekly meetings.
The Results
A dedicated editor turned Anya into a standout in a field where few do content well.
1) Videos reaching hundreds of thousands. Several of her videos have blown up to hundreds of thousands of views, likes, and comments, real visibility in her space.
2) Recognition from her industry. Anya is one of the first in her Northeast market to do this consistently and at a high quality. At conferences and meetings, fellow educational consultants now tell people, "if you want to do social media, do it like Anya."
3) New appointments from YouTube. A couple of prospects booked new appointments and, when asked, reported finding her on YouTube, surprising Anya, since it was her least-grown channel at the time.
All of Your Content Creation DONE in Less Than 4 Hours Per Month
Get a done-for-you content machine installed in your business today, guaranteed.
Get Started